and Hollywood became Bollywood

India is the largest film market on earth. with more than 3;5 billion tickets by year. And more than 90% of Indian movies on the screens.  To understand the difficulty of foreign films to locate in India, it is important to understand that the country is divided into 14 distribution areas. These areas are all markets that each have their own film industry difficult to export to other territories. Only Bollywood, better structured by its professionalism and media power, but also thanks to the Hindi language, managed to expand its broadcast area. 


Since the 1990s, India has experienced strong economic growth which is reflected in the gradual emergence of a middle class young and urban "Western", whose buying power continues to grow.
Saathiya, released in 2002 and based on a screenplay by Mani Ratnam, illustrates this change. While the marriage was often the result of traditional Indian romantic movies, here it becomes an excuse to address the difficulties of the life of a young couple modern and urban. While the songs are there still important, but the film's themes are treated in a realistic way, instead of "naivete" of the great musicals colorful and vibrant Bollywood 

Here it is important to note that Bollywood wrongly used abroad to designate the Indian film industry is actually the nickname given to the Hindi-language cinema. Bollywood does not represent more than a third of the total annual Indian: there are indeed other regional industries such as designating the Kollywood Tamil cinema (Tamil Nadu), the second industry in volume and value, and to Tollywood Telugu language films. The new Bollywood includes both the traditional musical spectacular feature films, genre films, art films and more intimate. Bollywood film represents a diverse, young, dynamic, constantly renew itself and has not finished evolving.